Just as you need the right ingredients to prepare and cook an outstanding meal (for example pork raised on Living Bio-beds, prepared at an outstanding farm that uses sustainable methods to produce its meat, fish and vegetables) you also need the right ingredients to produce high quality, persuasive materials to promote behavior change... A key ingredient is a team of creative hard working individuals who work together, use data to drive decisions and who test what they produce before it is "finally cooked". In the Vietnam C4C program we have those ingredients. An excellent set of partners (CCS, A Growing Concern and IFOAM) who are working in the kitchen with us and a whole group of chef's who are committed to creating the best product. Passionate, dynamic and hard working. Yesterday working together in a single day this team of chefs created a puppet script, wrote and produced a song, developed three billboard drafts and created a comic, as well as building a puppet theater and then testing all of this with a group of Hong Ha farmers who represent our target audience. The messages used came from data collected on Day 3 and the slogans originated from a team effort that was then validated by the farmers themselves. It was fun-day packed with inspiring insights a lot of hard work and many, many laughs. Look out for newsletter #3 to read more and see photos of the day. I'd like to thank the group for their efforts in the "kitchen" and for being my heroes! You are a wonderful group to work with!!!! We will continue our materials production on Wednesday after having two days of technical sessions with Long, Loren, David, Trang et al... Looking forward to it.Oh... and the pork meal we ate at the farm was fantastic!!! You are right pork raised on bio-beds REALLY does taste better!